rift

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rift is B2B lead routing made simple.

Inbound workflows leak revenue at every step. Routing is manual. Calendar links are generic. No-shows go unrecovered. The handoff between form fill and booked meeting is where pipeline quietly dies.

rift fixes that. One system for the full inbound lifecycle: > Capture. Custom web forms that collect and qualify leads in real time. > Route. Instant validation, enrichment, and assignment to the right rep. > Schedule. Top prospects get the best calendar slots, matched to real availability. > Recover. No-shows and ghosted leads are automatically re-engaged.

rift is built by growth engineers who ran inbound at high-velocity B2B companies and got tired of watching pipeline fall through the cracks.

rift is the system we wished existed — opinionated, fast, and wired into the tools sales teams already use: HubSpot, Apollo, Google Calendar, Gmail, Slack, Zoom, Stripe, and more.

Backed by Y Combinator (W23) and Sequoia Capital.

never lose an inbound lead → rift.com

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