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SmartAsset

Marketplace connecting consumers to financial advisors

About

SmartAsset is an online destination for consumer-focused financial information and advice. Reaching approximately 59 million people each month (as of January 2024) through its educational content and personalized calculators and tools, SmartAsset's mission is to help people make smart financial decisions.

Additionally, SmartAsset powers SmartAsset AMP, a national marketplace connecting consumers to financial advisors. Building on SmartAsset’s relationship with millions of investors, SmartAsset AMP connects financial advisors directly with prospects who meet their target client profile. Our algorithm matches consumers with up to three fiduciary financial advisors. In 2023, SmartAsset helped advisors close an estimated $34 billion.

Topics

FintechMarketplaceConsumer Finance
Location
Austin, TX, United States
Team size
210 employees
YC batch
Summer 2012
Status
Active
Stage
Growth stage

Similar startups & competitors

Questions and answers

What does SmartAsset do?

Marketplace connecting consumers to financial advisors

Where is SmartAsset based?

Austin, TX, United States

How many people work at SmartAsset?

210 employees, according to the company profile.

Has SmartAsset raised money?

There are no funding rounds for SmartAsset in our data.

What are the alternatives to SmartAsset?

Similar startups: Nabis, OneChronos, and Novig.