Blue

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Everyone pays someone to handle the parts of their life that don't need them personally. The cleaner, the bookkeeper, the lawn service. Nobody could handle what lives in your phone. Until Blue.

Blue is a small USB-C dongle and iPhone app. Plug it in and say what needs doing. The follow-up you haven't sent, the appointment you haven't booked, the reply you owe. Blue opens the right app, does the work, and tells you when it's done. You don't touch your phone.

Works with every app already on your iPhone.

The team brings complementary experience at scale: Omar Abdelaziz led Google Assistant’s transition to LLMs and holds one of earliest patents in LLM-based computer control; Peter Krogh spent decades designing voice-first dialog systems and was most recently a design lead at Google DeepMind building actions for Gemini Live; Muhammad Farhan Hossain helped ship Apple Vision Pro, is named on dozens of hardware/systems patents, and has led products from prototype to mass production.

We’ve built systems used by billions. Now we’re on to defining the next era of computing.

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