PlayAbly
We build games to help brands engage, convert, and retain customers
About
PlayAbly turns ignored touchpoints into mini-games that capture attention, drive action, and generate real-time first-party data—across eCommerce, B2B funnels, restaurants, and in-store retail. As attention spans shrink to six seconds, brands can't afford lifeless popups, forms, or landing pages. We replace them with gamified conversion layers—quizzes, swipe games, stackers—that perform like performance marketing.
At Unity, our founding team helped personalize gameplay and ads for over 2 billion users. Now, we're bringing that behavioral insight to brand engagement, building a no-code platform where anyone can launch PlayAbly experiences in minutes. Think: instead of a "Spin to Win," a match-3 game that sells your product, segments your audience, and gets 4× the opt-ins.
Why now? Retargeting costs are up. Email/SMS open rates are down. And today’s customers are conditioned by the dopamine loops of TikTok and mobile games. Generic funnels can’t compete—but interactive ones can.
PlayAbly is already driving results:
Classkick (B2B): 5× ROI, 3× higher email open rates
Skout Snacks (DTC): 7× ROI, 20% higher AOV, 4× opt-in rates
89% of previously lost sessions re-engaged through PlayAbly games
We monetize on a usage + performance model, enabling fast adoption and deep long-term value. We're building a new category: AI-powered gamification that converts attention into intent, on any surface where customers meet brands.
https://www.playably.ai
Topics
- Location
- Remote
- Team size
- 5 employees
- YC batch
- Summer 2019
- Status
- Shut down
- Stage
- Early stage
