Function of Beauty
Hiring
What they do:
Customizable beauty for hair, skin, and body care products.
Quick facts:
HQ: New York, NY, United States
Top Personalization Startups
This list has 13 startups and was last updated on Oct 15, 2026. 3 of them are hiring right now. Biggest hubs: San Francisco (8) and New York (2). Largest teams: Function of Beauty, Depict, and Knowmia.
13 startups
What they do:
GPT Search & Merchandising for fashion e-commerce
Quick facts:
JustAI
Hiring
What they do:
Agentic Marketing Platform
Quick facts:
HQ: San Francisco, CA, United States
What they do:
We sequence your gut and build the probiotics it’s missing
Quick facts:
HQ: San Francisco, CA, United States
Bloomy
Hiring
What they do:
AI-native learning for every school
Quick facts:
HQ: San Francisco, CA, United States
What they do:
OpenRouter for Integrations
Quick facts:
HQ: New York, NY, United States
What they do:
Your personal context, securely portable across every AI app.
Quick facts:
HQ: San Francisco, CA, United States
Knowmia
Acquired
What they do:
Pandora meets Yelp for K-12 educational videos. We match each…
Quick facts:
HQ: San Francisco, CA, United States
Liftigniter
Acquired
What they do:
Machine Learning personalization for dynamic digital properties -…
Quick facts:
HQ: San Francisco, CA, United States
Indivio
Acquired
What they do:
Customize videos to be more relevant and improve business outcomes.
Quick facts:
HQ: San Francisco, CA, United States
NeoWize
Acquired
What they do:
NeoWize created a new type of machine learning algorithm and uses it…
Quick facts:
PlayAbly
Shut down
What they do:
We build games to help brands engage, convert, and retain customers
Quick facts:
HQ: Remote
Seva Coffee
Shut down
What they do:
We're changing the world of coffee, one personalized cup at a time.
Quick facts:
HQ: San Francisco, CA, United States
Questions and answers
How many startups are on this list?
There are 13 startups on this list, last updated on Oct 15, 2026.
Which of them are hiring?
3 of them are hiring right now, including Function of Beauty, JustAI, and Bloomy.
Which of them have the largest teams?
By team size: Function of Beauty (300 employees), Depict (32 employees), and Knowmia (11 employees).
Where are they based?
The biggest hubs are San Francisco (8) and New York (2).