What they do:
Super is the first and leading Indonesian social commerce platform
Quick facts:
HQ: Surabaya, Indonesia
Top Consumer Startups in Southeast Asia
This list has 47 startups and was last updated on Oct 15, 2026. 4 of them are hiring right now. Biggest hubs: Jakarta (12), Kuala Lumpur (4), and Ho Chi Minh City (4). Largest teams: Super, Shipper, and Ajaib.
47 startupsPage 1 of 2
What they do:
Southeast Asia’s e-commerce logistics and enablement platform
Quick facts:
What they do:
Consumer fintech for Indonesia
Quick facts:
Pop Meals
Hiring
What they do:
Pop Meals is a restaurant chain without chefs. All recipes are…
Quick facts:
HQ: Kuala Lumpur, Malaysia
What they do:
Robinhood for Southeast Asia (SEA)
Quick facts:
HQ: Singapore
What they do:
Applied AI for The Emerging Economies
Quick facts:
What they do:
Digital financial services for students in Southeast Asia
Quick facts:
HQ: Singapore
borong
Hiring
What they do:
borong is a SaaS-enabled marketplace that connects brands like…
Quick facts:
HQ: Kuala Lumpur, Malaysia
What they do:
Faire for Indonesia
Quick facts:
What they do:
Streaming Platform for Muslim Children
Quick facts:
HQ: Cyberjaya, Malaysia
What they do:
College entrance test preparation App for students in Indonesia
Quick facts:
HQ: West Java, Indonesia
What they do:
A multi-asset trading platform dedicated to retail investors
Quick facts:
HQ: Ho Chi Minh City, Vietnam
What they do:
Learning app for school students in Southeast Asia
Quick facts:
HQ: Kuala Lumpur, Malaysia
What they do:
Group buying for Fresh in Indonesia's tier 2 cities
Quick facts:
What they do:
Subscription consumer electronics for Asia
Quick facts:
HQ: Singapore
What they do:
B2B Marketplace for Steel Raw Materials
Quick facts:
Reforged Labs
Hiring
What they do:
Turn intuition into insights, in minutes
Quick facts:
HQ: Ho Chi Minh City, Vietnam
What they do:
Super Hyperlocal Marketplace for SMEs in Indonesia
Quick facts:
What they do:
An effective home-use fertility treatment for natural conception
Quick facts:
HQ: Singapore
What they do:
Empowering local businesses to sell online.
Quick facts:
Strive Math
Hiring
What they do:
Online Coding School for Kids 8-16
Quick facts:
HQ: Singapore
What they do:
Modern Checkout Platform for D2C brands in Southeast Asia
Quick facts:
HQ: Singapore
What they do:
Brex for D2C Brands and Content Creators in Indonesia
Quick facts:
What they do:
Financial technology solutions for Indonesian creative businesses
Quick facts:
What they do:
Workspaces on demand, paid by the minute.
Quick facts:
HQ: Singapore
What they do:
AI+human powered automation on job-community platform with 1.5M…
Quick facts:
HQ: Singapore
What they do:
Seamless Fiat Payments for Web3
Quick facts:
HQ: Singapore
What they do:
Noom for Southeast Asia
Quick facts:
What they do:
Shopify for WhatsApp commerce
Quick facts:
HQ: Singapore
What they do:
Make games and stories with AI
Quick facts:
HQ: Ho Chi Minh City, Vietnam
What they do:
Building Shein of Home: tech-driven, design-mfr Home Lifestyle Brand
Quick facts:
HQ: Singapore
What they do:
Storefronts on WhatsApp in Southeast Asia
Quick facts:
HQ: Kuala Lumpur, Malaysia
YC W22Early stage
Tech in Asia
Acquired
What they do:
Tech in Asia (YC W15) is the largest English-language technology…
Quick facts:
HQ: Singapore
OctiFi
Acquired
What they do:
Buy Now Pay Later for Southeast Asia
Quick facts:
HQ: Singapore
Tablevibe
Acquired
What they do:
Direct Ordering Software for Restaurants
Quick facts:
HQ: Singapore
Friz
Acquired
What they do:
AI Social Media Manager
Quick facts:
HQ: Singapore
Questions and answers
How many startups are on this list?
There are 47 startups on this list, last updated on Oct 15, 2026.
Which of them are hiring?
4 of them are hiring right now, including Pop Meals, borong, and Reforged Labs.
Which of them have the largest teams?
By team size: Super (1,037 employees), Shipper (600 employees), and Ajaib (300 employees).
Where are they based?
The biggest hubs are Jakarta (12), Kuala Lumpur (4), and Ho Chi Minh City (4).