What they do:
Super is the first and leading Indonesian social commerce platform
Quick facts:
HQ: Surabaya, Indonesia
Top E-commerce Startups in Southeast Asia
This list has 20 startups and was last updated on Oct 15, 2026. 1 of them are hiring right now. Biggest hubs: Jakarta (5) and Kuala Lumpur (2). Largest teams: Super, Shipper, and borong.
20 startups
What they do:
Southeast Asia’s e-commerce logistics and enablement platform
Quick facts:
borong
Hiring
What they do:
borong is a SaaS-enabled marketplace that connects brands like…
Quick facts:
HQ: Kuala Lumpur, Malaysia
What they do:
Faire for Indonesia
Quick facts:
What they do:
Group buying for Fresh in Indonesia's tier 2 cities
Quick facts:
What they do:
Subscription consumer electronics for Asia
Quick facts:
HQ: Singapore
What they do:
B2B Marketplace for Steel Raw Materials
Quick facts:
What they do:
Empowering local businesses to sell online.
Quick facts:
What they do:
Modern Checkout Platform for D2C brands in Southeast Asia
Quick facts:
HQ: Singapore
What they do:
Shopify for WhatsApp commerce
Quick facts:
HQ: Singapore
What they do:
Building Shein of Home: tech-driven, design-mfr Home Lifestyle Brand
Quick facts:
HQ: Singapore
What they do:
Storefronts on WhatsApp in Southeast Asia
Quick facts:
HQ: Kuala Lumpur, Malaysia
YC W22Early stage
Tablevibe
Acquired
What they do:
Direct Ordering Software for Restaurants
Quick facts:
HQ: Singapore
MadEats
Acquired
What they do:
Online delivery-only restaurant group in the Philippines
Quick facts:
HQ: Makati, Philippines
YC S21Early stage
Peeba
Shut down
What they do:
Risk-free wholesale for retailers across Southeast Asia
Quick facts:
Cherry Recommends
Shut down
What they do:
Promotion management platform
Quick facts:
HQ: Singapore
Maitian.ai
Shut down
What they do:
We make $1,000 Amazon Go stores.
Quick facts:
HQ: Singapore
Milky Way AI
Shut down
What they do:
Mobile app for CPG brands to connect to millions of stores globally
Quick facts:
HQ: Singapore
Branch AI
Shut down
What they do:
AI Overview Search, as a Service
Quick facts:
HQ: Singapore
Suggestr
Shut down
What they do:
Amazon-level personalization for Shopify merchants
Quick facts:
HQ: Singapore
Questions and answers
How many startups are on this list?
There are 20 startups on this list, last updated on Oct 15, 2026.
Which of them are hiring?
1 of them are hiring right now, including borong.
Which of them have the largest teams?
By team size: Super (1,037 employees), Shipper (600 employees), and borong (80 employees).
Where are they based?
The biggest hubs are Jakarta (5) and Kuala Lumpur (2).