What they do:
Building the Operating System for B&M Retail using Deep Learning
Quick facts:
HQ: San Francisco, CA, United States
Top E-commerce Startups in Europe
This list has 28 startups and was last updated on Oct 15, 2026. 5 of them are hiring right now. Biggest hubs: London (7), Paris (4), and Berlin (4). Largest teams: Focal Systems, Standard AI, and Fleek.
28 startups
Standard AI
Hiring
What they do:
AI-powered checkout for retail.
Quick facts:
HQ: San Francisco, CA, United States
Fleek
Hiring
What they do:
A B2B marketplace for wholesale second hand fashion
Quick facts:
HQ: London, United Kingdom
What they do:
Frontend Platform for eCommerce
Quick facts:
What they do:
Shopify for experiences
Quick facts:
HQ: London, United Kingdom
What they do:
Inventory management SaaS for Retail & Consumer brands
Quick facts:
HQ: London, United Kingdom
REVER
Hiring
What they do:
Changing the way people buy by giving superpowers to shoppers
Quick facts:
What they do:
GPT Search & Merchandising for fashion e-commerce
Quick facts:
What they do:
Decarbonizing the fashion industry
Quick facts:
What they do:
Empowering local businesses to sell online.
Quick facts:
Complir
Hiring
What they do:
Vanta for physical products
Quick facts:
HQ: Copenhagen, Denmark
What they do:
Record your family stories and print them in beautiful keepsake books.
Quick facts:
HQ: Kailua, HI, United States
What they do:
In-store analytics AI assistant to fix your retail stores
Quick facts:
HQ: London, United Kingdom
Presti AI
Hiring
What they do:
Helping furniture companies create product visuals with AI
Quick facts:
What they do:
AI-assitant for managing creator-brand partnerships
Quick facts:
HQ: Heidelberg, Germany
What they do:
Humanoids to restock retail shelves & pick orders
Quick facts:
HQ: Switzerland
What they do:
Square for Europe
Quick facts:
HQ: Utrecht, Netherlands
What they do:
AI-powered demand forecasting for retail
Quick facts:
What they do:
The fastest way to launch product catalogs.
Quick facts:
HQ: London, United Kingdom
What they do:
AI Agents for E-commerce Customer Support
Quick facts:
HQ: Amsterdam, Netherlands
What they do:
OS for global e-commerce expansion of brands & manufacturers
Quick facts:
RideVector
Listed by founder
What they do:
Search tires by size or model and compare shop offers in your market.
Quick facts:
Early stage
TireRig
Listed by founder
What they do:
A tire project in development, built on the RideVector tire catalogue.
Quick facts:
Early stage
ScentGlade
Listed by founder
What they do:
An independent European perfumery, opening soon.
Quick facts:
Early stage
Thread
Shut down
What they do:
Thread makes it incredibly easy to dress well, using stylists and AI
Quick facts:
HQ: London, United Kingdom
Secured
Shut down
What they do:
Tools for Sneaker, NFT & web3 investors
Quick facts:
HQ: London, United Kingdom
Nextstore
Shut down
What they do:
Mobile optimized storefronts for Shopify
Quick facts:
Blink
Shut down
What they do:
Same-day delivery for e-commerce companies in Europe.
Quick facts:
HQ: Milan, Italy
Questions and answers
How many startups are on this list?
There are 28 startups on this list, last updated on Oct 15, 2026.
Which of them are hiring?
5 of them are hiring right now, including Standard AI, Fleek, and REVER.
Which of them have the largest teams?
By team size: Focal Systems (170 employees), Standard AI (150 employees), and Fleek (100 employees).
Where are they based?
The biggest hubs are London (7), Paris (4), and Berlin (4).